Get into the answers, not just the results.

More of your customers are asking an assistant instead of typing a search. Those answers get assembled from whatever is publicly readable about you, and most local businesses have nothing readable to find.

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Where local SEO was in 2009

Open, cheap to win, and closing fast. Almost no small business in Palm Beach County is set up for this yet, which is exactly why it is worth doing now rather than in two years.

Making your business legible to a machine

  • The facts a customer would ask about (hours, area, pricing policy, what you will and will not do) written in plain sentences on the page
  • Real questions as real headings, with the answer directly underneath where it can be extracted
  • Structured data that matches the visible page word for word, because schema that disagrees with the page is a liability
  • The same facts repeated consistently across your site, your Google profile and your social accounts
  • A robots.txt that permits GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended
  • Bing Webmaster Tools verified, because Bing's index feeds ChatGPT search
  • A monthly check: we ask the assistants what a customer would ask, and write down whether you were named

An assistant is not a search engine

Search engines rank pages and hand you a list. Assistants read what they can find and write you an answer. That difference changes what gets you mentioned.

They read, they do not browse

A model can only repeat facts that are written down somewhere it can reach. If your hours, service area and pricing policy exist only inside a photo or a PDF, they may as well not exist.

They cross-check before they commit

When your website, your Google profile and your Facebook page disagree about something basic, the safe move is to name a competitor instead. Consistency is the whole game.

There is no back door

No submission form, no ad slot, no vendor with a special relationship. Anyone selling you a guaranteed placement inside ChatGPT is selling you something that does not exist.

What a person sees, and what a machine reads

An assistant does not look at your page. It reads it. These are the same few facts, written once for a customer and once in the form a model can quote without guessing.

AC Repair in Jupiter, FL

Licensed HVAC repair across northern Palm Beach County. No call-out fee. Technicians on the road until 8 PM, seven days a week.

4.9 out of 5 from 148 reviews.

Example markup for a fictional HVAC company, shown to make the idea concrete.

What actually happens

  1. Ask the way a customer would

    We put the real questions into ChatGPT, Gemini and Perplexity, save what comes back, and note who gets named instead of you.

  2. Write the facts down

    Every claim a customer or an assistant would need, stated plainly on the page. No jargon, no eight paragraphs circling a keyword.

  3. Mark it up and open the door

    Structured data that agrees with the page, and a robots file that lets the AI crawlers in rather than quietly blocking them.

  4. Re-ask every month

    Same questions, same assistants, written record. It is the only honest way to know whether any of this is working.

Questions we get asked about this

Can you guarantee ChatGPT will recommend my business?

No, and nobody can. There is no submission form and no ad slot inside an AI assistant. What we can do is make sure the facts about your business are published in a form these systems can read, trust and repeat.

Is this different from normal SEO?

It overlaps, but not completely. Search engines rank pages; assistants assemble answers. That rewards a page that states a fact plainly and consistently over a page that circles a keyword for eight paragraphs.

Should I block AI crawlers instead?

If you sell something local, blocking them mostly removes you from the answer. Our own robots.txt allows GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, and you are welcome to go and read it.

How would I know if it is working?

You ask. Put the question a customer would ask into ChatGPT, Gemini and Perplexity once a month and write down whether you get named. We do this with you and keep the record.

Often paired with

Ask an assistant about your business tonight.

Then let us do it properly. The free visibility check includes what three different AI assistants currently say when someone asks for a business like yours in your town.

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