Show up when someone nearby needs what you do.
Most local searches never scroll past the map. If your listing is half finished you are not in that box, and the three businesses that are in it are getting your calls.
You do not need a shop front
Google supports service-area businesses that travel to the customer. You publish the area you cover instead of a street address, which is what we recommend if you work out of your home.
The unglamorous things that decide the map pack
- Google Business Profile claimed, categorised properly, and actually filled in
- Hours, services and service area that match what you really do
- Your name, address and phone written identically everywhere they appear
- The main directory listings corrected, because Google cross-checks them
- A simple way to ask customers for reviews, and a habit of replying to them
- Pages on your site that name the service and the town together
- A record of which searches you appear for, checked every month
What actually happens
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Find out what Google already thinks
We look at your profile, your listings and your pages the way Google reads them, and write down every place the facts disagree with each other.
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Fix the profile and the listings
Categories, services, hours, service area, photos. Then the directory listings, so nothing contradicts your profile.
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Build the pages behind it
A profile without pages behind it stalls. We make sure your site says, in plain words, what you do and which towns you do it in.
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Keep it current
Hours change, services change, reviews arrive. Each month you get a short note on what moved and what we are doing next.
Questions we get asked about this
Do I need a shop or an office to rank locally?
No. Google supports service-area businesses that travel to the customer. You set the area you cover instead of publishing an address, which is what we recommend if you work out of your home.
How many reviews do I need?
There is no number that unlocks anything. What matters more is that reviews keep arriving steadily and that you reply to them. Twelve reviews from this year beat forty from 2019.
Will you post reviews for me?
No. Fake reviews violate Google's policies, they are obvious to customers, and profiles get suspended for them. We will set up something that makes it easy for real customers to leave one instead.
How long does local SEO take?
You should see movement in 2 to 3 months and real results in 4 to 6. Anyone promising faster than that is lying to you.
Often paired with
- Website design & development A fast, hand-built site that says plainly what you do and where you do it. Read more
- AI search optimization Making your facts readable to the assistants your customers now ask. Read more
- Analytics & competitor research See who is ahead of you, why, and what your own visitors do. Read more
Find out where you rank right now.
We will search for your service in your town, screenshot what comes back, and tell you exactly who is ahead of you and why.